Reluctance to Hire Staff Holding Back Big Data
Big Data is big news and many companies are embracing it whole-heartedly. It can provide an organisation with a good idea of whom its customers are and what they want from the services provided. It has promoted the idea of ‘value exchange’ and allowed companies a better means of communicating and understanding its customers.
So how can Big Data be utilised within marketing campaigns?
Infogroup Targeting Solutions recently published a study that revealed that the investment from business into Big Data marketing would increase hugely in 2014. This is due to new initiatives that allow a business to fully embrace the massive amount of data that its customers are relaying. However, the study also found that although the benefits of Big Data are clear, there are many companies that are not making the correct plans for data-related job positions.
According to David McRae, president of Infogroup Targeting Solutions:
“The survey findings also indicate that marketers are moving from the information-gathering stage to the analytics phase of Big Data adoption. But a downturn in hiring could stall Big Data implementation, as the need for human capital is greatest during the analysis and action stages.”
It seems that marketers already have the information they need and are now looking for the best application of that data through analytics tools. The problem facing most businesses is the implementation of Big Data policies as many are failing to hire the correct staff within this burgeoning sector.











